Information collected generally falls into two categories: details provided directly, and data captured automatically while browsing. Both are typically used to operate the store, improve the shopping experience, and support advertising activities.

Provided directly

Personal details are typically received when placing an order, creating an account, or contacting support:

• Name
• Email address
• Telephone number
• Shipping and billing addresses
• Payment details (usually handled by third-party processors; full card numbers are not retained)
• Items purchased, order history, and transaction records

Captured automatically

As the site is used, non-identifying technical and behavioural information may be collected by the site and its analytics and advertising partners, such as:

• IP address and approximate geographic region
• Browser type, device type, and operating system
• Pages viewed, time spent, and on-page interactions
• Referral sources, traffic channels, and campaign entry points

This kind of data is generally used to improve site performance, understand shopping behaviour, measure advertising results, and help maintain site security.

Information is generally used only for the business purposes outlined below, in line with applicable privacy legislation and advertising platform data policies:

• Processing, confirming, shipping, and tracking orders and transactions
• Responding to enquiries and resolving order or after-sales issues
• Sending transactional messages such as order confirmations, shipping alerts, and refund notices
• Sending occasional promotional or marketing messages, where permitted and subject to opt-out
• Improving website functionality, product presentation, and the overall shopping experience
• Analysing traffic and campaign performance to refine advertising
• Detecting and preventing fraud, abuse, and security threats
• Meeting legal and regulatory obligations

Personal information is not sold, rented, or traded.

Information is generally shared only with service providers that support the operation of the business and the fulfilment of orders, and only to the extent necessary. These providers are typically bound by contractual confidentiality and data protection obligations:

• Payment processors that handle transactions
• Shipping and logistics partners involved in delivery
• Hosting, technical maintenance, and analytics providers
• Advertising platforms used for measurement and remarketing
• Email and notification service providers

Personal data may also be disclosed where required by law, court order, or a valid governmental request.

This site generally uses cookies, pixel tags, web beacons, and comparable technologies — including those set by advertising partners — to support site features and measure advertising results.

These tools are typically used to:

• Remember preferences and customised settings
• Understand visitor traffic, behaviour, and page performance
• Measure advertising conversions and help optimise campaigns
• Support site functionality and the overall user experience

Your control: cookies can generally be blocked, disabled, or deleted at any time through browser settings. Disabling cookies does not usually prevent basic access to the site, although some personalised features and advertising services may not function fully.

If a mailing list is joined or marketing communications are agreed to, product news, promotions, and related content may occasionally be sent.

Unsubscribing: promotional emails generally include a visible unsubscribe link, typically placed at the bottom. An opt-out request may also be sent to support@seventhgeneration.com.

Please note that order-related messages — such as order confirmations, shipping updates, and after-sales notices — are necessary to fulfil an order and generally cannot be opted out of.

Administrative, technical, and physical safeguards are maintained with the aim of protecting personal information against unauthorised access, disclosure, alteration, loss, or misuse. Industry-standard encryption is typically applied to data in transit and at rest.

No method of online transmission or electronic storage is completely secure; even so, commercially reasonable measures are applied to protect the information entrusted.

Depending on where the visitor lives, certain rights may apply under applicable privacy laws, which can include:

• Accessing the personal data held
• Correcting inaccurate personal information
• Requesting deletion of personal data
• Opting out of targeted marketing and advertising communications

To exercise any of these rights, please email support@seventhgeneration.com. Identity is normally verified before a request is processed.

This website is intended for users aged 13 and older. Personal data from children under 13 is not knowingly collected. If it comes to attention that such data was collected unintentionally, it is typically removed from records without undue delay.

If you believe a child may have shared personal information, please get in touch so that appropriate action can be taken.

This website may include links to third-party sites for convenience. Their content, privacy policies, and data practices are not within control.

Third parties are generally not responsible for how they handle data. Before sharing personal information with any external site, reviewing its privacy policy is recommended.

This Privacy Policy may be revised from time to time to reflect changes in services, technology, advertising policies, or legal requirements.

Revisions are generally posted on this page with an updated "Last Updated" date and take effect once published. Continued use of the website after an update generally indicates acceptance of the revised terms.